Learn how to launch high-converting paid challenges that actually fill up from someone who has launched for 13+ years
A 2-3 hour live workshop for online coaches and PTs — build a challenge people actually buy, and the system that quietly turns those sign-ups into recurring 1:1 clients. Can't make it live? The replay's included.
Your launch didn't fail on launch day. It failed months before.
I've worked with over a thousand coaches. The ones who flop on launch day almost always made the same handful of mistakes — and none of them happened on launch day.
- No launch plan. You wing the dates and hope. There's never been a real blueprint — until now.
- You left no time to launch. Months building the back end, then you "go live" cold with two days' notice.
- A boring, generic offer. "Get a training plan and check-ins." No one's desperate for that.
- No priority list. The single best predictor of your sign-ups — and most coaches don't have one.
Your results are decided by everything you did before the launch. A peak week can't save a diet you never did. Same with launching! and that's exactly what we will fix.
Six steps. Built in order.
First, I'll show you exactly when to launch and how to time your paid challenge for maximum sign-ups — most people get this completely wrong.
Then, we'll craft your Irresistible Challenge Offer — the compelling proposition that has people practically begging to pay you money to join before it sells out.
After that, we'll map out the different launch phases and what specific roles and tasks you need to complete in each phase — each one builds upon the previous to create maximum momentum.
Following that, we'll implement the Pre-Launch Buzz Strategy and set up your ManyChat automation flows to capture every interested lead and grow your priority list.
Next, comes your high-converting email launch sequence plus sales page structure and video sales letter — everything you need to get signups flowing once enrolments open.
Finally, we'll cover the Next Step Protocol — the exact system to get challenge members to sign up for one-to-one coaching.
What you'll walk out with.
Your Brand Bank score.
The diagnostic that predicts your sign-ups before you launch. We score your assets — list, audience, proof, systems — so you know exactly how big you can go, and how to launch for the bank you've actually got.
Your sexy, de-risked offer.
Turn a boring challenge into something people are desperate to buy. Your one-sentence offer statement, a unique mechanism that isn't Googleable, and a structure that's safe and easy to say yes to.
Your launch blueprint.
Multi-phased launch plan, and ways to grow your priority list — all dated in your Launch Plan Sheet. Plus the Next Step Protocol that turns challenge sign-ups into 1:1 clients.
Luke Johnson.
Founder · Online Trainer Club
I started coaching online in 2012 and made about £17k in my first nine months — then spent the next decade learning how to launch properly. Supplements, courses, the Academy: I've hit six figures in 24 hours more than once.
Since then I've watched coaches who were sure they needed more followers or a new niche change almost nothing — just repackage what they already had into a clear, sellable challenge and launch it properly — and make ten, twenty, a hundred times more. This workshop is the 2-3 hour version of how we start.